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Clever Little Bag
Winner - Platinum
Designer: Yves Behar
Design Type: Package
Company / Organization / School: fuseproject
Clever Little Bag In partnering with PUMA, a leader in sportswear, shoes and products, we looked to create a game changing packaging system that would greatly reduce their footprint and build on their initiatives toward cleaner, greener, and safer practices, contributing to a better world around us. The challenge was to look at one of the most difficult and stagnant issues facing the retail industry in regards to sustainability and environmental harm: packaging and, more specifically, shoeboxes. Boxes contribute to millions of tons of waste a year and even with proposed second uses, they are eventually thrown out. For 21 months, boxes and systems were studied: how to fold them, how to ship them and how to reduce them. But all of these were incremental steps; reduction can only do so much. Finally, we explored getting rid of them altogether. We discovered a new design solution, a “clever little bag”. By providing structure to a cardboard sheet, the bag uses 65% less cardboard than the standard shoe box, has no laminated printing, no tissue paper, takes up less space and weighs less in shipping, and replaces the plastic retail bag.