2012 Galleries

The Spark Gallery pages are one of our most popular design destinations, with thousands of visitors each year. Check out some of the latest Spark entries, in the galleries below.

Galleries // 2012 Spark:Communication // ICA Interactive Promotion

ICA Interactive Promotion

Winner - Silver

Competition: Spark:Communication
Designer: Mr. Kyuha Shim - Creative Designer, Director, Technologist
Design Type: BRAND : Multimedia Branding
Website: http://kyuhashim.com

Originally requested by AIGA Boston, I designed a symbol that celebrated the 75th anniversary of the Institute of Contemporary Art/Boston. This graphic, a Data Matrix, represents the open and constant flow of energy associated with the dynamic programming of this unique cultural site. To create a connection between the symbol and the ICA, I used a data matrix, which is similar to QR Code, containing the url of the ICA. The color palette and water-shaped module are emblematic of the location of the ICA near the waterfront. Whether displayed on a poster or worn as a t-shirt, this graphic offers a direct link to the ICA website when scanned with any mobile scanning application. Three hundred of t-shirts with the symbol were manufactured and sold as a limited edition in the museum store.