2012 Galleries

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Galleries // 2012 Spark:Product // Beats by Dr. Dre Beats Mixr

Beats by Dr. Dre Beats Mixr

Winner - Gold

Competition: Spark:Product
Designer: Ammunition Design Team - Founder/Creative Director
Design Type: Electronic Equipment
Website: www.ammunitiongroup.com
Team Members: Gregoire Vandenbussche

Beats Mixr integrate powerful audio and compact size into one simple, clever solution. The headphones are sturdy and secure on the head yet lightweight enough to be worn for long sets without creating fatigue. Their volume levels have been optimized to perform in loud, high noise environments without compromising the studio quality sound expected from all Beats by Dr. Dre products. Visually and technically simplified, the Mixrs allow use of the full headband elasticity for great flexibility. A metal hinge is used for rotation and translation. The case aluminum loop keeps the lower area rigid, supporting the ear-cup and allowing proper horizontal rotation, protecting the audio cable and bulletproofing the usually prone-to-failure rotation hinge area. While mixing in a dark environment, the left and the right ear cups can be differentiated by a small protruding bump on the inner cover of the right hinge. Swiveling ear cups allow users to conveniently rotate the ear cup 180-degrees to provide a direct connection between the music and the audience. Dual 3.5mm input/output jacks on the bottom of ear cup give the user maximum flexibility to make sure the headphone cable doesn’t get in the way and also allows users to share music by daisy chaining devices. The cable itself is 6-feet long and coiled at the bottom to move around without tangling. A ¼-inch adapter comes attached to the cable for easy set-up on the go. Created in partnership with two-time Grammy Award winning producer and DJ David Guetta.