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Galleries // 2013 Spark:Product // Sinus Refresh Portfolio
Sinus Refresh Portfolio
Winner - Bronze
Designer: Deutsche Telekom Design
Design Type: fixed-line telephone
Company / Organization / School: Deutsche Telekom
The different models appear related through the usage of the same or co-ordinated design elements and details. But they differ in significance, in order to satisfy the price disparities. In addition to the basic color black, the 206 / A 206 in champagne and the A 406 in clean white are something characteristical. The A 406 is also a novelty in Germany thanks to its white user interface. The champagne colored phone is based on living and lifestyle trends of natural colors in the living room and thereby fits perfectly into the home environment. The ergonomic form and the clear design of the user interface and the central navigation key enable a simple handling with all models. The menu is located directly on the home screen, on which the user can directly be informed about missed calls and messages. Beyond that the phones captivate through simple menu navigation and the usage of icons within the user interface. These enable an easy orientation and a high recognition within the Telekom brand environment and play a part in contributing to “one experience” for Telekom’s customers.