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Winner - Platinum
Designer: Joe Tan and Markus Diebel - Designers at moreless
Design Type: Product
Company / Organization / School: Soma
Team Members: Mike Del Ponte, Founder & CEO
Soma is designing a new future for one of the few things every person does every day: drink water. Soma’s minimalist, modern design—which looks radically different than any other water filter on the market—symbolizes its groundbreaking approach to product design. Housed in an elegant glass carafe, Soma’s unique sustainable filter—composed of coconut shells, four layers of fine silk and a plant based casing—is completely biodegradable. Unlike most water filters which use plastic as the primary component in their filtration systems, Soma has chosen materials that are natural, beautiful, and non-toxic. The simple and iconic form of Soma is as functional as it is aesthetically beautiful. The hourglass shape is a physical representation of the filtration process itself: reducing water to its pure essence. All superfluous features have been done away with. For example, the carafe waistline provides an obvious touchpoint for the user to hold and pour from, thus eliminating the need for an external handle. Every aspect of the experience has been enhanced, from designing an easy way to fill your Soma without removing the lid, to making it easier to prepare fresh filters by designing a filter bag that can also be used for filter soaking. Fresh filters are delivered to your door in sustainable packaging every two month to ensure your filters are changed on time so your water is always pure. For every filter purchased, Soma donates clean water to a person in need through its partnership with the nonprofit charity: water.