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Galleries // 2014 Spark:Graphic // The Hunt Guides
The Hunt Guides
Winner - Silver
Designer: Miwako Suzuki - Art Director
Design Type: Print publication
Company / Organization / School: Gatehouse Publishing
Team Members: Joshua Rallen Lim - Assistant Designer and Photographer Jalean Wong - Managing Editor Helen Augello Miles - Assistant Editor
The HUNT was redesigned in 2013: a city-specific color, logo and icon system, collaboration with illustrator Abigail Daker, as well as a new handy size including a front and back cover trifold with a 48-hour itinerary and city maps, and improved paper quality. The revamp was part of a brand recognition strategy, bringing to life the values of supporting unique, local and passionately owned businesses globally, whilst creating an approachable, relevant and easy-to-use travel series.