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Winner - Bronze
Designer: Jeff Salazar
Design Type: Consumer Product
Company / Organization / School: LUNAR & Alpine teams
Team Members: Jonathan Mendoza, Terence Kwan, Andrew Zee, Travis Lee, Stuart Favretto, Megan Malley, Koichiro Kanda, Tom Yamasaki, Rocky Lin
Alpine, one of the world’s premiere brands, is connecting with consumers in new markets by combining innovative technology, empathetic connection, and distinctive expression to enhance users’ senses and deliver not just the sound but the full ambiance of a dance party, nightclub, quiet retreat or live concert. LUNAR crafted a design vision for Alpine that authentically evolves its strong brand heritage, from its historic leadership in high-end car stereo systems to new innovative personal audio experiences with Alpine Headphones. Alpine’s striking and timeless logo and colors, and the nature of music itself, inspired Alpine Headphones’ design. The headband and distinctive diamond shaped cups are layered in a way that mirrors music’s complex and repetitious patterns. In addition, the design incorporates an iconic diamond profile, paying homage to the classic Alpine logo with a recognizable 45-degree dynamic. The product features the patented TKR3 Full Frequency Immersion Technology and customizable sound settings that deliver a unique sound experience users can actually feel, thanks to a pulsing bass transducer at the top of the headband marked with the stripe of the Alpine logo. Customers can take pride in outstanding engineering, a striking brand design expression, and the uniquely Alpine sound. http://www.alpineheadphones.com/