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BMW VISION NEXT 100
Winner - Gold
Designer: BMW Group Design Team
Design Type: Automobile (Concept Car)
Company / Organization / School: BMW Group
The BMW Group has now made its vision for the future a reality – with the BMW VISION NEXT 100. This vehicle combines coupé-type sportiness with the dynamic elegance of a sedan – but rather than being an anonymous transport machine, it is a highly customised vehicle, perfectly tailored to suit the driver’s changing needs. Driver-vehicle interactions are managed by Alive Geometry; Boost and Ease modes offer a choice of driver-controlled or vehicle-controlled operations, and the interior of the vehicle changes to suit the mode. For the BMW VISION NEXT 100, the design team specifically took into account all the trends and technological developments that will be most relevant to BMW in the decades ahead. But they also took many of their cues from innovations and designs of the past. The key factor throughout, however, was something that has always been typical of the BMW brand: the desire to be uncompromising in its future focus on technologies and customer value.