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Long Beach Know More Campaign
Winner - Gold
Competition: Spark:Fall Concept
Designer: Design Team
Design Type: Multimedia
Company / Organization / School: Designmatters at Art Center College of Design
Team Members: Stephanie Torres, Serda Ursan, Sam Yen, Rachel Cho & Anna Meddaugh. Faculty: Tyrone Drake & Dennis Lee
The Know More Campaign was created in reaction to the dramatic increase of sexually transmitted diseases (STDs) in the City of Long Beach California. The multiplatform safe sex awareness campaign uses alternative cultural narratives, immersive experiences and interactions with the Long Beach community, as the basis of a strong set of communication tools targeting at-risk residents to educate them about safe sex practices and local health resources.