2019 Galleries
The Spark Gallery pages are one of our most popular design destinations, with thousands of visitors each year. Check out some of the latest Spark entries, in the galleries below.
Galleries // 2019 Spark:Experience // WCG 2019 Xi'an WCG Warriors Campaign
WCG 2019 Xi'an WCG Warriors Campaign
Finalist
Competition: Spark:Experience
Designer: Ashley Jung - CEO
Design Type: Communications
Company / Organization / School: Eidetic Marketing
Website: http://www.eideticmarketing.com
Team Members: Ashley Jung, Justin Choi, Kimmi Kim, Olivia Shin, Ella Choi, Jed Jung, Joanna Seok, Vicky Jin, Jessica Choi, Han Gao, Scott Shin, Kevin Ham, Jay Lee & Chris
WCG has a storied past, beginning in 2000 in with a small tournament in South Korea. Soon, the event grew, and seized the minds and hearts of international esports fans from around the world, until its sudden disappearance in 2013. Now, WCG is back, and to celebrate its triumphant return while paying homage to the city which supported its resurrection, our campaign has revolved around the marriage of exciting, futuristic entertainment brought to you by WCG with the stoic, storied past of Xi’an. The historic Terracotta warriors are a treasured symbol of all the historic culture of Xi’an, created during the Qin dynasty during the late third century BCE. These warriors, each unique in appearance, clothing, and equipment, were once painted to show even further diversity. However, as time passed, so did these colors. With our campaign, we aimed to bring the vibrant, colorful nature of esports and entertainment to Xi’an by giving these soldiers of time back their color, letting them join in on the fun.
