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Coway Icon Air Purifier
Winner - Platinum
Designer: Yves Behar (fuseproject) / Hyun-Joo Song (Coway Design Center) - Design Lead
Design Type: Health Enhancement
Company / Organization / School: fuseproject
Team Members: fuseproject: Yves Behar, Valentin Sollier, Matt Pempkowski, Jaehoon Jung, Qin Li. Coway Design Center: Mi Kyung Kim, Jong Ho Choi, Suki Lee & Gahee Lee
Coway’s Icon Air Purifier was designed to bring wellness, address preventative health, and support healthy-minded individuals by helping to control air quality in homes, tight spaces, or spaces with debris and poor circulation. Delivering an air purifier that is designed to elegantly fit into any home was critical to its product differentiation and marketability. fuseproject, alongside Coway, both fundamentally believe that breathing clean air is a basic human right—which is why seeking to break new ground with innovative technology and appropriate design to deliver cleaner, healthier air at home, work, and during leisure lies at the center of the Icon air purifier. The health effects of air pollution remain a public health concern worldwide. Our design for the Icon air purifier provides a design-forward solution to an otherwise mainly utilitarian product. Any medical and health-conscious users can feature this device in their homes without feeling like it should be hidden.