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Winner - Silver
Competition: Spark:Fall/Winter Student
Designer: Tiantian Wang
Design Type: Concept, Product & industrial
Company / Organization / School: Beijing Union University
Team Members: Tiantian Wang, Xiaofei Ma, Xin Guo & Boyang Hu
EASY-LOOK is a tape measure that can enlarge the scale of the tape. This design is to improve the user experience, when people use the tape measure, they cannot see the measured data easily due to the small scale and the sight distance? Consequently, people have to bend over to lower the sight distance, which would increase their reading time and lower the user experience. This design adds a convex lens in the outlet to enlarge the reading area, thus making the reading process simple and quick. BEFORE When using a traditional tape measure, it’s not easy to see the scale, you need to bend over, which is inconvenient and uncomfortable at the same time NOW When using EASY-LOOK, the convex lens on the tape measure enlarges the scale to make it quick and easy to read the mark at longer distances without having to bow down to complete the reading. The red standard line outside the tape measure extends to the side of the ruler scale. When the outside of the tape measure is aligned with the measured object, the alignment mark of the inside red line is the accurate figure, which prevents reading deviation caused by the distortion of the scale displayed.