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Winner - Gold
Designer: Yves Behar - Creative Lead
Design Type: Print: publishing, posters, brochures
Company / Organization / School: Governor Newsom Office of Social Innovation/Vaccinate All 58
Team Members: Yves Behar & fuseproject Brand Team
When vaccination doses for COVID-19 arrived in California last December, Governor Gavin Newsom launched “Vaccinate All 58”, a campaign for a safe, effective, and equitable vaccine distribution across all 58 California counties. This new marketing campaign provides all Californians with important tools and resources they need to get through this global health crisis, from information on the various vaccines to who is currently eligible to receive doses. As part of this campaign, Governor Newsom’s Social Innovation office partnered with fuseproject to create a slogan and sticker design in light of eligibility opening to all Californians on April 15th. Our slogan, “Immunity Together”, created by fuseproject’s Brand Team, reminds people of the power of coming together through community and unity, two words that are enabled by vaccine immunity. The design features two bandage ends that when overlapped create a heart shape. The simple icon is very recognizable and serves to inspire confidence, encourage a call-to-action, and spread the message of eligibility to all Californians. A bright and bold color palette is explored across many languages that our slogan is translated into, and speaks of the Governor’s message of equitability and commitment to the many communities that make up our diverse state.