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Designer: Treasure Hinds - Designer + Partner
Design Type: Fitness, Outdoor & Sporting Goods
Company / Organization / School: Anvil Studios
Team Members: Treasure Hinds & Greg Janky, Partners + Designers
The new Proteus System creates an equal amount of resistance in all directions of motion, creating the sensation of moving through water. Proteus Motion is reinventing strength training and partnered with Anvil Studios to help define the user’s physical experience and industrial design for their revolutionary new system. Anvil Studios has deep experience designing for the strenuous demands of commercial and professional equipment. Our design team strove to create aesthetics that balance strength and muscularity with the feelings of ease and approachability. The final design is a bold gesture that embodies the system’s dynamic nature while welcoming professional athletes and novice users alike.