2022 Galleries

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Galleries // 2022 Spark:Fall/Winter Student // Zerobee Project

Zerobee Project

Finalist

Competition: Spark:Fall/Winter Student
Designer: Ahhyun Won
Design Type: Brand: Logos, communications
Company / Organization / School: Korea Design Membership+
Team Members: Ahhyun Won

Most of the crops we eat are helped by bees in the process of growing them. Thanks to honeybees carrying pollen, plants reproduce, and we humans can harvest crops. But it's the bees are disappearing. The extinction of honeybees affects the lives of plants, animals, and humans. This project is designed to alert consumers to disappearing honeybees.

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Download Official Certificate of Recognition
Certificate of Recognition

Project main cover
Project background
I would like to do Tea Branding that visually shows the damage that humans will suffer from the disappearance of bees. This visually shows consumers the damage caused by the disappearance of bees.
Package design introduction
Tea bag & package set introduction
Through the cup holder, you can ask questions to consumers, and consumers can learn once more about the disappearance of honeybees and the damage caused by them. The consumer can answer the question t
The QR code of the cup provides consumers with information on the situation in which bees disappear and how to save them. Therefore, it focuses on changing perceptions of consumers.
It gives consumers visual information about the disappearance of honeybees and how to save them.
Through tea bags, it introduces the intense visual elements of human food disappearing and informs consumers. Tea bags are characterized by different shapes before and after dipping in hot water.
My introduction