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Competition: Spark:Fall/Winter Student
Designer: Beomcheol Yang - Sogu
Design Type: Digital: Motion, Apps, Games
Company / Organization / School: Korea design membership +
Unlike the existing seniors, as active activities such as economic and leisure activities increase, the concept of a new active senior is emerging. Also, the biggest difference between the MZ and the active senior generation is capital. Active seniors who earn a lot of money when they are young and spend leisurely leisure time in old age need services that can help online consumption in various fields. One of the biggest challenges to digital literacy for seniors is installing and registering apps. They want to do a variety of online consumption, but they are struggling with these issues. Sogu finds the hobbies of these senior users and manages various online consumption platforms to solve complex problems.