2022 Galleries
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Galleries // 2022 Spark:Package // Nitro Pepsi
Nitro Pepsi
Winner - Bronze
Competition: Spark:Package
Designer: PepsiCo Design & Innovation
Design Type:
Company / Organization / School: PepsiCo Design & Innovation
Team Members: PepsiCo Design & Innovation Team
The cola category has been around for a century, and the central idea of cola hasn't changed… until now. Nitro Pepsi™ is the world's first nitrogen-infused cola. Because of its nitrogen infusion, it’s lighter, smoother, and silkier than you can imagine. Nitro Pepsi offers a whole new beverage experience, with a soft and creamy texture and a taste that is still unapologetically Pepsi®.
JUDGES COMMENTS:
"Interesting work of metaphor in Pepsi's logo."
