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Competition: Spark:Spring Student
Designer: Geulim Lee
Design Type: Packaging
Company / Organization / School: Korea Design Membership+
Team Members: Geulim Lee, Jo-ae Kim, Ju-yeon Kim & Min-ji Kim
Han Jang is a package brand of ‘Deonjang, Soy sauce, and Gochujang’, a traditional sauce of Korea. The package design was carried out with different colors for each jang, with yellow of deongjang, brown color at soy sauce, and red at gochujang. The graphic was intended to promote jang as a traditional culture in Korea using tiger motifs, and to enhance understanding by graphically placing jang’s fermentation process in the background. Through these packages and branding, we tried to inform the Korea traditional jang that is has high value.