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Discount School Supply - Your Tools to Success
Designer: John Forsht - Senior Creative Director
Company / Organization / School: Excelligence Learning Corp
Team Members: Carla Zancanaro - Designer Justin Robinson - Copy Kelly Middendorf - Account Executive
Constructing Strong Communities with Discount School Supply‘ we have the tools to success’ —is a three-part sample box and envelope direct mail series targeted toward early educators. This campaign met educators where they are with a sample box of solutions designed to solve today’s challenges. Educators need to feel supported and have expert service after the recent challenging years. They’re busy, overwhelmed, and dealing with tons of pressure. By placing a box of sample products in their hands, our goal was to rise above the competition and support these individuals when they need it most. Boxes, envelopes, and die cut broad side brochures were sent from the sales representative with a personalized letter to open a dialogue and build a relationship with prospects. Physical samples of our products and carefully targeted industry messaging created an experience that couldn’t be ignored. Of the customers mailed, we saw a 186% increase in sales from mailing recipients.