2022 Galleries
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Galleries // 2022 Spark:Package // Doritos Rainbow Limited Edition 2022
Doritos Rainbow Limited Edition 2022
Finalist
Competition: Spark:Package
Designer: Emily Ford
Design Type:
Company / Organization / School: PepsiCo Design & Innovation
Team Members: PepsiCo Design & Innovation Team
Doritos Rainbow has become an annual staple of celebrating Pride. Doritos Rainbow reaffirms the commitment against any type of discrimination and promotes respect for diversity. Standing in support of the rights of the LGBTQ+ community, the message of Doritos Rainbow also speaks against prejudice of any kind not only during the Pride Festival, but every day. The core value of Doritos Rainbow is “be bold no matter what.” We are proud of our identity, our history, and our existence.
JUDGES COMMENTS:
"Nice and emotive design."
