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Alienware X Series Packaging
Winner - Bronze
Designer: Experience Innovation Group
Design Type: Packaging
Company / Organization / School: Dell Technologies
Team Members: Experience Innovation Group, Dell Technologies
The new Alienware X Series packaging mimics the sleek profile of the thinner product taking gamers on a journey as they unveil their new product. The x14/x15/x17 laptops are showcased via a unique center opening on the box. The design highlights the iconic Alienware logo and ensures the gaming system is the primary focus. Accessories are neatly organized and placed below the system box. It is designed to be intuitive, help craft the brand narrative, engage the customer, and connect with them to create a positive and unforgettable experience. Glossy accents with metallic logo on a matte surface provides a distinct finish for the box graphics, while reinforcing the brand characteristics. Material choices, graphic treatments and visual style also help achieve an exclusive, premium feel. Each step is carefully orchestrated to create excitement and a sophisticated impression – from the moment the gaming system arrives, throughout the entire opening process. Throughout the unboxing there are multiple touchpoints connecting the consumer with the Alienware brand.