2023 Galleries
The Spark Gallery pages are one of our most popular design destinations, with thousands of visitors each year. Check out some of the latest Spark entries, in the galleries below.
Galleries // 2023 Spark:Package // Doritos Pride All Year 2023
Doritos Pride All Year 2023
Winner - Bronze
Competition: Spark:Package
Designer: Tom O'Quinn - Design Director
Design Type:
Company / Organization / School: PepsiCo
Team Members: Tom O'Quinn
For the 2023 Doritos Pride All Year campaign release throughout Latin America, Doritos wanted to show that thereʼs only one kind of future–a wholly inclusive one. By amplifying the voice, exposure, and platform of Pride, Doritos makes a statement that being your authentic self deserves to be celebrated, all year round. While this may be a brand story, itʼs also more importantly a global conversation. Thatʼs why when our Design Team was tasked with creating a new visual identity for Doritos Pride All Year, we knew we had to take the brand purpose to a new level. Our first priority was to recruit a diverse alliance of individuals to advise on the project direction. These people, alongside an array of NGOs, helped shape our creative vision.
