2023 Galleries

The Spark Gallery pages are one of our most popular design destinations, with thousands of visitors each year. Check out some of the latest Spark entries, in the galleries below.

Galleries // 2023 Spark:Package // Doritos Lollapalooza Chille 2023

Doritos Lollapalooza Chille 2023


Competition: Spark:Package
Designer: Tom O'Quinn - Design Director
Design Type:
Company / Organization / School: PepsiCo
Team Members: Tom O'Quinn

Around the world, Lollapalooza represents a joyous state of mind, created by the collective energy of enthusiastic and creative people. It’s about the music and mantras that make it a global community. The festival encapsulates the youth culture of the 1990ʼs “Generation Lollapalooza” that is often synonymous with Gen-X. Lollapalooza is a famously long-running annual musical festival that has hosted some of music’s most iconic artists. First launched in 1991 by singer Perry Farrell, Lollapalooza began as a cross-country farewell tour with his band Jane’s Addiction. However within a few years, the tour put down roots in Chicago’s historic Grant Park, drawing on the city’s deep cultural heritage to fuel its new incarnation as a premier destination music festival.