2023 Galleries
The Spark Gallery pages are one of our most popular design destinations, with thousands of visitors each year. Check out some of the latest Spark entries, in the galleries below.
Galleries // 2023 Spark:Spring Student // Paci
Paci
Finalist
Competition: Spark:Spring Student
Designer: Kim Soohwan
Design Type: Brand: Logos, communications, Graphics: Print
Company / Organization / School: Korea Design Membership +
Team Members: Kim Soohwan
Corona has made many changes in our lives, one of which is the public's interest in 'plants' and 'flowers'. For comfort and refreshment, the public was interested in 'plants' and 'flowers', which became an interior style called 'planterior'. Korea has also seen more people interested in plants and increased consumption. However, compared to the public's interest, the Korean flower market is still shrinking, which will lead to a decrease in the number of domestic flower farmers and eventually lead to a situation where they have to rely on imported flowers. With growing interest in plants, Paci proposes branding that allows consumers, flower farmers, and florists to coexist. In addition, Paci aims to introduce various styles of plants for each season to increase the public's continuous interest, leading to a change in the perception that plants are not an individual's "area of hobby" but an "area of culture." Paci's logo is a simplified reinterpretation of the shape of the flower. the fluorescent of the green color and achromatic colors represent Paci's personality and harmony. Inspired by five elements, the graphic motif, created in the shape of a spreading flower, captures the meaning of filling space through plants.
