2023 Galleries
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Galleries // 2023 Spark:Space // Pure Leaf PHL Airport Holiday Lounge 2022
Pure Leaf PHL Airport Holiday Lounge 2022
Finalist
Competition: Spark:Space
Designer: Tom O'Quinn - Design Director
Design Type: Exhibits, Pavilions & Kiosks
Company / Organization / School: PepsiCo
Team Members: Tom O'Quinn
The holiday season is synonymous with joy and wonder, but it also comes with an inescapable energy of hustle and bustle as consumers shop, travel, and prepare for the celebrations. So for two months during the holiday season this past November 2022 through January 2023, Pure Leaf designed and opened a holiday lounge at Philadelphia International Airport (PHL) that brought its brand purpose to life and created a respite and space for relaxation for weary travelers. The brand goal for Pure Leaf is to drive top of mind awareness as the number one category leader in tea, and this activation was directly linked to driving brand relevance and awareness for consumers during the holidays at a prestige Foodservice customer.
