2023 Galleries

The Spark Gallery pages are one of our most popular design destinations, with thousands of visitors each year. Check out some of the latest Spark entries, in the galleries below.

Galleries // 2023 Spark:Space // Pure Leaf Boston Holiday Pop Up 2022

Pure Leaf Boston Holiday Pop Up 2022


Competition: Spark:Space
Designer: Tom O'Quinn - Design Director
Design Type: Exhibits, Pavilions & Kiosks
Company / Organization / School: PepsiCo
Team Members: Tom O'Quinn

Hallmark Holiday Movies have become a staple of the holiday season, and devoted Hallmark Channel fans often hold viewing parties, because they know it’s always better when sharing joy with friends. In December 2022, Pure Leaf Iced Tea collaborated with the Hallmark Channel to support their new movie, “Christmas Class Reunion,” through a bespoke designed, experiential holiday pop-up lounge and viewing space in Boston, Massachusetts. As a part of the pop-up, Pure Leaf also created a limited time offering (LTO), Pure Leaf Limited Edition Merry Mint Tea, as a surprise and delight for guests to sample. The activation brought to life the Pure Leaf ‘No is Beautiful’ campaign message about building meaningful boundaries and achieving simplicity, in both tea and in life.