2023 Galleries
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Galleries // 2023 Spark:Fall/Winter Student // MPU Drama Club & Drama Night Visual Design
MPU Drama Club & Drama Night Visual Design
Entrant
Competition: Spark:Fall/Winter Student
Designer: JIAQI ZHOU
Design Type: Brand: Logos, communications
Company / Organization / School: Macao Polytechnic University
Website: http://mulizhou.xyz
Drama Night is an annual event aiming for the participation of freshmen, who are divided into different groups and each group is led by an experienced member to complete a short stage play, and is the largest club event of the Macao Polytechnic University. Each play has a different style and genre, providing the audience with a variety of performances. The newer version keeps the initial element, a silhouette of horse symbolized generations, updates the layout of character and graphics and chooses for Ultra Violet, a more emotive, inventive, charming, and youthful color. In the universe, ultraviolet light represents all kinds of possibilities, symbolizing the ability of everyone in the club to create exquisite pieces, to be open-minded, and to be innovative. The secondary graphics are based on the extension of the main color’s lightness and hue, while seven fixed color combinations are set. Each set of colours with a corresponding secondary graphic for each group’s representative color. The different color blocks are extended to symbolize a variety of unexpected creations, full of specialisation and refined order. The graphics block a small part of the text content, giving the visual mystery. The curtain is about to open, the exciting performance is ahead.
