2023 Galleries

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Galleries // 2023 Spark:Package // Alienware Apparel & Backpacks Branding

Alienware Apparel & Backpacks Branding


Competition: Spark:Package
Designer: Experience Design Group
Design Type:
Company / Organization / School: Dell Technologies
Team Members: Experience Design Group

The Alienware Apparel & Backpacks Branding includes glossy accents with metallic logo on a matte surface to provide a distinct finish for the tag graphics, while reinforcing the branding characteristics and creating a premium expression. An outline of the pill shape used on the hangtags is a key element extended from the product design into the overall graphic strategy. The ‘exploded UV line art’ graphic representation showcases the internal components or structure of the products. The graphic representation reveals the inner workings in a visually striking way. This technique links the tag design to the products and packaging graphics. The hangtags holographic foil add a dynamic appearance, creating a visually captivating element that produces a three-dimensional effect when light hits it at different angles. Two sizes of hangtags were created to minimize complexity, stretch across multiple products of various sizes, and provide the right amount of content with limited space. The content on the backpack hangtags has a format that is easily customizable to support several backpacks. A template was created to speed up the production process. The apparel hangtags are designed to be shared among hats, hoodies and T-shirts. Placement of the tags was key for visibility to customers.