2023 Galleries
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Galleries // 2023 Spark:Fall/Winter Student // PLAY VISION
PLAY VISION
Entrant
Competition: Spark:Fall/Winter Student
Designer: Yeonhoon Choi
Design Type: Concept, Concept, Brand, UX, Digital
Company / Organization / School: Korea Design Membershio Plus
Since the birth of modern football, the viewing options for our continue to be limited and fixed. So, I started the Playvision project with the question, "Do football fans need a new type of viewing experience? We've found that fans want a new viewing experience that builds on what they already have, but is also more immersive. Playvision offers an extended viewing experience from a first-person player perspective. And to achieve our goal, we use "SAOT," an Ai technology applied to football games that was previously used only to prevent foul calls. This is a technology that captures the 3D data of every movement of the players on the field. By utilizing this 3D data, we can create a reconstructed view of any situation, of any player, that you want to experience. Now, experience the football from a new perspective with Playvision.
