2024 Galleries

The Spark Gallery pages are one of our most popular design destinations, with thousands of visitors each year. Check out some of the latest Spark entries, in the galleries below.

Galleries // 2024 Spark:Graphic // CDO Brand Identity Refresh

CDO Brand Identity Refresh

Entrant

Competition: Spark:Graphic
Designer: Arturo Ricardo Alli - Co-Founder, Design Partner & CEO of PINO Studio
Design Type:
Company / Organization / School: PINO Studio
Team Members: Isabelle Pimentel, Luis Emmanuel Rivera, Dominique Gabrielle Velasco, Mary Velarde, Lorenzo Miguel Santico

The rebranding of CDO aimed to rejuvenate its image while aligning with corporate goals and uplifting the spirit of the company. Embracing warm red and yellow colors, a spoon and fork emblem, and an oval silhouette representing Filipino food culture, the new design reflects a commitment to Filipino food creations. Accompanied by the brand's new message, "Food that brings you home," CDO reaffirms its dedication to sharing food that brings family, friends and guests together at the table. A comprehensive brand system was developed to unify and streamline all communication points, ensuring consistency across platforms. Customers can engage with the same CDO icon that they grew up with, while expanding their choices with CDO through its multi-tiered visual language. The rebrand positively impacted employee culture, expanding their capacity to engage customers by serving customers with fresh marketing campaigns, reimagining the menu of products with refreshed packaging, and the enthusiasm to explore new food creation innovations through the agile identity system. Overall, CDO's rebranding portrays it as an inclusive, forward-thinking brand rooted in tradition yet open to innovation.

Next Entry »

Modernized silhouettes, symbols and colors to reflect and exude more warmth.
Breakdown of logo and brand identity.
New brand colors and logo applied to uniforms, calendars, calling cards and more.
New brand identity and tagline applied to social media content.
Refreshed brand identity reflected in company calendar.
Branded illustrations for the CDO calendar.
New brand colors applied to in-office signages.
Refreshed mission and vision statements applied to in-office signages
New brand identity applied to a seasonal promotion.
New brand identity applied to brick and mortar store.