2024 Galleries
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Galleries // 2024 Spark:Graphic // K-PASS Card by Barocard
K-PASS Card by Barocard
Winner - Silver
Competition: Spark:Graphic
Designer: CXTF Team
Design Type: Brand communications
Company / Organization / School: BC Card
Team Members: Ha Hyunnam, Jeon Suhwa, Kim Sukyoung, Shin Daeun
BC Card, a payment infrastructure specialist, has built customer trust based on its public enterprise image for the past 40 years, and is developing its own brand called 'Barocard' to solidify the brand's role by presenting a product strategy of sustainable service and design. The 'K-Pass' card is visualized in a cartoon style that contains the image of a pedestrian walking, and focuses on the customer experience of using eco-friendly transportation to deliver differentiated expression and visual enjoyment. In order to reflect the eco-friendly concept of the design linked to the service, the card was made using recycled plastic, and in order to convey the concept of recycled plastic having the same properties as general plastic, it was expressed with a brown-toned recycled paper image and texture. Instead of the product name, a witty message is applied to the front of the card to convey the meaning of 'benefit on the road' that connects public transportation and an eco-friendly lifestyle. Barocard provides customers with the most convenient opportunity to participate and contribute to the journey of protecting the Earth while using the card.
