2024 Galleries

The Spark Gallery pages are one of our most popular design destinations, with thousands of visitors each year. Check out some of the latest Spark entries, in the galleries below.

Galleries // 2024 Spark:Graphic // BoiHood

BoiHood

Entrant

Competition: Spark:Graphic
Designer: Hyunkyung Ko - BoiHood
Design Type: Packaging graphics, labels, branding
Company / Organization / School: Hongik University

Now, Our Stage! We are BoiHood!   Using a branding method that figuratively tells the real story of an idol group to music and albums, they create a worldview created with their own unique and authentic narratives. Instead of creating a universe that does not reflect the actual tendencies and characteristics of idol members, which is a problem of the existing idol industry, it uses a branding method that figuratively unravels the narrative based on the real story of the idol group into music and albums. The core keywords are friendship and efforts toward dreams that the main fan age group in their teens and 20s can sympathize with, and the process of members gathering for the dream of becoming an idol is compared to the process of skateboarding for the first time.

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