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Winner - Bronze
Designer: Yves Behar & Design Team
Design Type: Product, Electronic
Company / Organization / School: fuseproject
The fifth generation Jawbone Bluetooth headset is smaller, packed with more technology and is easier to wear. Named Jawbone ICON, this release also introduces an unprecedented suite of choices for greater self-expression. Jawbone ICON is the first device to launch with six completely unique shield designs. More like a cast of characters in a movie than a line of products, each design has a jewelry-like presence. We didn’t just make a headset that comes in different colors; we built an adaptive platform that tells a story through the use of color, texture and software that creates new personas. The designs create a palette of “cultural icons.” They range from the masculine to the feminine, but all have crossover appeal. - The Rogue is a two part shield that has a red tinted acrylic lens, with a smoky mirror finished backer that causes color depth and subtle highlights to radiate through the lens. - The Ace combines a clear lens with a mirror finish. It reflects the surrounding environment; so the headset seems to disappear. - The Bombshell’s gentle waves are modeled into the plastic, with a satin non-conductive metallic coating bonded to the surface, giving it a shimmer.