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Chinese Character Big Bang Poster
Winner - Silver
Designer: Mr. Dong Yuexi - Hello Chinese Character Big Bang Poster
Design Type: Graphic Design Poster
Company / Organization / School: CAFA (Central Academy of Fine Arts)
Poster "Hello - Chinese Character Big Bang" is a poster of the book "Chinese Character Big Bang". "Chinese Character big bang" is about Chinese font design studies on the writings. In the book author Dong Yuexi used some points of view from natural science to re-interpret and treat Chinese font design. Poster is given expression of strong structural and visual impact force to audiences. These three colors Black, White and Red intertwined together and appear bright eye-catching. The white structural of haplotype is folded and translated into the black word "Hello" in the space. Dong Yuexi use the relationship between black “Hello” and potential white structure to reflect the theme of the book wonderful. It's full of rhythm, change and harmony. Overall picture appears novel and brings a new visual experience never had before.