2022 Galleries
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Galleries // 2022 Spark:Package // MTN Dew Cake-Smash
MTN Dew Cake-Smash
Winner - Silver
Competition: Spark:Package
Designer: PepsiCo Design & Innovation Team
Design Type:
Company / Organization / School: PepsiCo Design & Innovation
Team Members: PepsiCo Design & Innovation Team
Who doesn’t love a good cake smash? It’s an act associated with fun at weddings, birthdays, and marks some of the big milestones of our lives. In 2020, many of us missed celebrating these important events together–due to the challenges presented by the global pandemic with its associated restrictions and shutdowns. So, for the summer of 2021, MTN DEW found a creative way to recapture some of the fun of our collective cake-worthy celebrations–birthdays, weddings, graduations, or even life itself–and created a cake flavored DEW. It was time for a “Do-Over.”
JUDGES COMMENTS:
"Very engaging."
"I LOVE it!"
