2022 Galleries

The Spark Gallery pages are one of our most popular design destinations, with thousands of visitors each year. Check out some of the latest Spark entries, in the galleries below.

Galleries // 2022 Spark:Package // MTN Dew Cake-Smash

MTN Dew Cake-Smash

Winner - Silver

Competition: Spark:Package
Designer: PepsiCo Design & Innovation Team
Design Type:
Company / Organization / School: PepsiCo Design & Innovation
Team Members: PepsiCo Design & Innovation Team

Who doesn’t love a good cake smash? It’s an act associated with fun at weddings, birthdays, and marks some of the big milestones of our lives. In 2020, many of us missed celebrating these important events together–due to the challenges presented by the global pandemic with its associated restrictions and shutdowns. So, for the summer of 2021, MTN DEW found a creative way to recapture some of the fun of our collective cake-worthy celebrations–birthdays, weddings, graduations, or even life itself–and created a cake flavored DEW. It was time for a “Do-Over.”


"Very engaging."

"I LOVE it!"