2022 Galleries
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Galleries // 2022 Spark:Fall/Winter Student // HOM
HOM
Finalist
Competition: Spark:Fall/Winter Student
Designer: Youngsun Roh
Design Type: Brand: Logos, communications
Company / Organization / School: Korea Design Membership+
Team Members: Youngsun Roh
HOM is a group sports matching brand for Martian’s physical and mental health. Many efforts are now being made to extend beyond Earth to Mars as a new settlement.In the early to mid-terraforming period, human food, clothing, and shelter are expected to have been met, ensuring human survival on Mars. However, Martians develop physical health problems from long-term space stays and are stressed out by isolation. I thought we needed a brand to help these Martians with their health problems. The process of experiencing the HOM is as follows. First, the biochip implanted in the living body is diagnosed with physical and mental health in real time.Accordingly, sports events with appropriate difficulty are recommended, and teams are formed with people who are recommended to play the same sport.After that, you can enjoy sports with matching people! Martians will be able to gain greater effects of community sports through online and offline meetings and communication while using HOM and help them become true Martians in the future. The brand logo sets each sand particle as an individual Martian with the motif of Mars' red sand particles, and features a combination of each particle to express "connection between people."
