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ONG GI JEOL GI
Competition: Spark:Spring Student
Designer: Ziwoo Jung
Design Type: Brand: Logos, communications, Concept, Graphics: Print, Packaging
Company / Organization / School: Korea Design Membership +
Team Members: Ziwoo Jung
Korea used to celebrate 24 solar term and 4 national holidays in the past, but nowadays, they are gradually being forgotten by people due to the lack of exposure to them and the difficulty of taking the time to prepare and cook the ingredients. We should preserve them because they are the wisdom of our ancestors and have the advantage of fulfilling the nutritional needs of each season. In order to introduce 24 solar term and 4 national holidays to children, who are the generation that will lead the future, I design a subscription service, ONG-GI-JEOL-GI , which is a meal kit subscription service. ONG-GI-JEOL-GI is designed with cute illustrations to make it interesting for children without being overwhelming, and we have selected packaging that minimizes waste for future sustainability.