2023 Galleries
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Galleries // 2023 Spark:Fall/Winter Student // SoapO
SoapO
Entrant
Competition: Spark:Fall/Winter Student
Designer: park sol - SoapO
Design Type: Concept
Company / Organization / School: Korea Design Membership
Soap0 is a project to increase the use of soap, rather than hand sanitizers, in order to help protect nature. We inform the users of the seriousness of marine pollution through the usage of on-package graphics. We made an easy-to-hold soap and created a sort of "bone" for the soap, soap that will increase brand loyalty by making the customers use the soap until it gets too small, or disappears. Background is that The higher the use of hand sanitizer, the more water pollution it causes. We started designing with the idea that the soap has to be in a shape that the user want to hold. And we tried to get idea from characteristics of the physical properties. Like a fish's flesh, the soap is gone. But the skeleton of the fish and the silicon remain. We came up with the idea of the skeleton of the soap from skeleton of these fish. We can make a promotion event considering the circulation of resources that the customers can use soap until the end, bring it back to the store. we can increase brand loyalty by this.
